About Us

Mission Statement

"Our mission is to celebrate and empower women by combining beauty, intellect, and purpose. Miss Ethereal creates opportunities for personal growth, cultural pride, and leadership development."

The Miss Ethereal Pageant promotes, inspires, and empowers women to develop and utilize their strengths and inner qualities to positively impact all people throughout the world. Fundamental values of Family, Faith, Community and Wellness are the foundation for the footprints each contestant leaves on her world.

Miss Etheral Vison

The Miss Ethereal Pageant envisions empowering women who embody inner strength, purpose, and compassion. We celebrate contestants whose voices reflect thoughtful perspectives on life, family, commitment, and service. Through meaningful interviews, we seek women who are passionate about volunteerism and who demonstrate a genuine dedication to making a lasting difference—both within and beyond the pageant experience.

We believe true beauty radiates from holistic wellness. While physical fitness is part of the competition, we honor confidence, self-respect, and the celebration of one’s body in all shapes and sizes. By nurturing harmony of mind, body, and spirit, each contestant strengthens her ability to uplift others.

Our vision is to showcase women who move with poise and grace, whether in swimwear or evening wear, reflecting elegance that flows from authenticity. Miss Ethereal stands as a platform where every woman shines through purpose, passion, and the power of her light.

Our Story

A Visionary of the arts

Founded by Dwayne Hinds, a visionary entrepreneur, designer, and former runway model, Miss Ethereal emerged from a passion to merge cultural heritage with modern empowerment.

Dwayne’s leadership background includes creating high-impact events, managing elite models through I² Model Management, and championing causes that uplift youth, artisans, and small businesses in Jamaica and around the world.